Personal Integrity and Digital Marketing

The party programme establishes that all people have the right to protection of their personal integrity and wants to see platforms and ownership forms based on users' freedom, integrity and self-determination, in contrast to tech giants' interests. Strengthening privacy protection in digital marketing and investigating tracking and profiling directly addresses this.

• protection of personal integritydecisive»har rätt till skydd av sin personliga integritet.« (party programme ↗)“have the right to protection of their personal integrity.”
• users' self-determination»användarnas frihet, integritet och självbestämmande« (party programme ↗)“users' freedom, integrity and self-determination”
• criticism of tech giants»techjättarna tvärtom försöker göra sig oundgängliga.« (party programme ↗)“tech giants, in contrast, try to make themselves indispensable.”
• strategic approach to large companies»Sverige behöver ett medvetet och strategiskt förhållningssätt till« (party programme ↗)“Sweden needs a conscious and strategic approach to”

The party programme establishes that it is society's absolute duty to protect freedom and personal integrity, and specifically points out that integrity is threatened when commercial actors use technology to map the individual's interests and habits. This is precisely the surveillance-based marketing the counter-proposal wants to investigate and restrict. The programme's demand to counter media concentration points in the same direction.

• protection of personal integritydecisive»Det är samhällets absoluta skyldighet att skydda friheten och den personliga integriteten« (party programme ↗)“It is society's absolute duty to protect freedom and personal integrity”
• commercial mapping as threat»kommersiella och andra aktörer använder tekniken för att kartlägga den enskildes intressen« (party programme ↗)“commercial and other actors use technology to map the individual's interests”
• counter media concentration»Att motverka maktkoncentration och att upprätthålla mångfald ska vara centrala delar av« (party programme ↗)“To counter media concentration and maintain diversity shall be central parts of”
• democracy before the market»Demokratin har därför företräde före marknaden.« (party programme ↗)“Democracy therefore takes precedence over the market.”

The stance rests on the quoted commitment in the party's own documents; the actual vote deviated. Click the quote to verify it in the document.

The plan explicitly states that the right to privacy and personal life is today threatened by both state and commercial actors and that individuals should easily be able to find out what companies have registered about them. The counter-proposal's demand for strengthened privacy protection in digital marketing and an investigation into tracking and profiling directly address this. The plan moreover wants to limit the spread of advertising, especially towards children and young people.

• privacy against commercial actorsdecisive»Vi vill värna människors rätt till integritet och privatliv. I dag är den rätten hotad av både statliga och kommersiella aktörer.« (party programme ↗)“We want to protect people's right to privacy and personal life. Today this right is threatened by both state and commercial actors.”
• insight into registered information»Som individ ska det vara lätt att få reda på vilken information myndigheter eller företag har registrerat om ens person.« (party programme ↗)“As an individual, it should be easy to find out what information authorities or companies have registered about you.”
• limited advertising»Vi vill begränsa reklamens utbredning, särskilt bland barn och unga.« (party programme ↗)“We want to limit the spread of advertising, especially among children and young people.”
• informed consumer choices»Konsumenter ska ha möjligheter att göra fria och upplysta val.« (party programme ↗)“Consumers should have opportunities to make free and informed choices.”

The stance rests on the quoted commitment in the party's own documents; the actual vote deviated. Click the quote to verify it in the document.

The party programme explicitly requires protection against both state and private interference in people's privacy and describes strong privacy protection as an indispensable part of an open society. The counter-proposal's demand for strengthened privacy protection and an investigation of digital marketing is directed precisely at private actors' collection and profiling. The plan's restraint towards increased internet regulation dampens but does not eliminate the support.

• protection against private privacy intrusionsdecisive»det finnas ett skydd mot både statliga och privata ingrepp i människors privatliv.« (party programme ↗)“there must be protection against both state and private interference in people's privacy.”
• strong privacy protection»Ett starkt integritetsskydd är därför en omistlig del av ett öppet och demokratiskt samhälle.« (party programme ↗)“Strong privacy protection is therefore an indispensable part of an open and democratic society.”
• privacy as democratic foundation»Respekten för den enskildes personliga integritet är en grundsten i varje demokrati.« (party programme ↗)“Respect for the individual's personal privacy is a cornerstone of every democracy.”
• restraint on internet regulation»Centerpartiet motsätter sig en ökad reglering av internet.« (party programme ↗)“The Centre Party opposes increased regulation of the internet.”

The plan takes no explicit position on what the committee actually decided — often because the committee's reason was procedural. The stance is derived and fully cited, but it does not show the party broke a commitment.

The party programme establishes that protection for the individual's integrity should be strengthened and that the individual should have extensive opportunities to gain insight into how their personal data is handled by private companies, with an expressed need for increased awareness of companies' storage of personal data online and in customer databases. It is in substance precisely what the counter-proposal requires regarding digital marketing. The plan also requires that laws with major impact on integrity are regularly evaluated, which argues against settling for existing regulation.

• insight into personal data handlingdecisive»Den enskilde ska ha vidsträckta möjligheter att få insyn i hur de egna personuppgifterna hanteras« (party programme ↗)“The individual should have extensive opportunities to gain insight into how their personal data is handled”
• strengthened privacy protection»Skyddet för den enskildes integritet ska stärkas.« (party programme ↗)“Protection for the individual's integrity should be strengthened.”
• awareness of companies' data storage»Det behövs en ökad medvetenhet om företags lagring av personuppgifter« (party programme ↗)“There must be increased awareness of companies' storage of personal data”
• privacy analysis of legislation»Alla nya lagförslag ska analyseras ur integritetssynpunkt.« (party programme ↗)“All new legislative proposals should be analysed from a privacy perspective.”

The stance rests on the quoted commitment in the party's own documents; the actual vote deviated. Click the quote to verify it in the document.

The plan requires that personal privacy has strong constitutional protection and that great caution is applied in handling personal data, and that intrusion into the protected sphere is a violation. It moreover requires that misleading and otherwise aggressive marketing methods be counteracted. Strengthened privacy protection within digital marketing and an investigation into its scope follows directly from these commitments.

• strong privacy protectiondecisive»Den personliga integriteten ska ha ett starkt« (party programme ↗)“Personal privacy shall have strong”
• counteract aggressive marketing»aggressiva marknadsföringsmetoder ska motverkas.« (party programme ↗)“aggressive marketing methods shall be counteracted.”
• protected private sphere»Intrång i den fredade sfär som varje person bör« (party programme ↗)“Intrusion into the protected sphere that every person should”
• strong consumers»Fria och självständiga konsumentorganisationer ska uppmuntras.« (party programme ↗)“Free and independent consumer organizations shall be encouraged.”

The plan takes no explicit position on what the committee actually decided — often because the committee's reason was procedural. The stance is derived and fully cited, but it does not show the party broke a commitment.

The party programme establishes that personal integrity shall be protected, including from intrusions into the privacy of the home, and the election manifesto wants to strengthen protection for citizens' freedom and rights with a clear catalogue of rights in the constitution. The counter-proposal's requirement for strengthened integrity protection and an investigation of digital marketing from an integrity perspective follows that line. The documents do not mention digital marketing, which is why the stance is derived.

• protect personal integritydecisive»Den personliga integriteten ska värnas, såväl från intrång« (party programme ↗)“Personal integrity shall be protected, both from intrusions”
• strengthened rights protection»Stärka domstolarnas oberoende och skyddet för medborgarnas fri- och rättigheter« (2022 manifesto ↗)“Strengthen the independence of the courts and protection for citizens' freedom and rights”
• clear catalogue of rights»Vår svenska grundlag ska ha en tydlig katalog av fri- och rättigheter.« (2022 manifesto ↗)“Our Swedish constitution shall have a clear catalogue of freedom and rights.”

The plan takes no explicit position on what the committee actually decided — often because the committee's reason was procedural. The stance is derived and fully cited, but it does not show the party broke a commitment.

The election manifesto wants to increase individuals' position in relation to global social platforms and points to foreign actors' influence over information flows as a democratic vulnerability. Strengthening privacy protection within digital marketing and investigating its scope aligns with the demand for increased transparency regarding collection, profiling and algorithms. The plan moreover assesses that the individual's position in relation to platforms in practice is weak, which argues against existing legislation being sufficient.

• strengthened user positiondecisive»Öka användarnas ställning i förhållande till sociala plattformar« (2022 manifesto ↗)“Increase users' position in relation to social platforms”
• foreign platforms' power»Att enskilda aktörer, ofta med bas i utlandet, ges sådant inflytande över vilken information som når fram är ur ett demokratiskt perspektiv en stor sårbarhet.« (2022 manifesto ↗)“That individual actors, often based abroad, are given such influence over what information reaches through is from a democratic perspective a major vulnerability.”
• algorithmic transparency»Transparensen kring hur algoritmer påverkar spridningseffekten utifrån innehåll ska öka och ska inte kunna vara avhängigt subjektiva värderiktningar.« (2022 manifesto ↗)“Transparency regarding how algorithms affect spread effects based on content should increase and cannot be dependent on subjective value judgements.”
• limit large corporations' power»Minska möjligheten för staten eller privata storbolag att påverka informationsflöden utifrån politiska intressen« (2022 manifesto ↗)“Reduce the opportunity for the state or private large corporations to influence information flows based on political interests”

The plan takes no explicit position on what the committee actually decided — often because the committee's reason was procedural. The stance is derived and fully cited, but it does not show the party broke a commitment.