2025-05-142024/25:CU12 · p.1CUCivil law & housing
Telephone sales to consumers
Telemarketing to consumers: an opt-in register and a ban
What's at stake: The decision affects how consumers are shielded from unwanted sales calls: an opt-in register would require active consent before anyone may call, while an outright ban would stop telemarketing to consumers altogether. It concerns consumers generally and the telemarketing industry.
Case texts and AI reasoning are AI-translated from the Swedish originals; the Swedish text is authoritative.
What the vote decides
The question is whether an opt-in ("reverse") Nix register should replace the current opt-out system and whether telemarketing to consumers should be banned outright, or whether the existing written-consent rule and Nix register already provide enough protection.
Yes Yes — the committee proposal
The committee sees no reason for parliament to take the initiative on an opt-in Nix register or a ban on telemarketing to consumers, and rejects the motions.
No No — the reservations
Reservation 1 (V)
An opt-in ("reverse") Nix register should be introduced, letting consumers actively register that they want to be contacted, and telemarketing to consumers should be banned unless such consent exists, because today's Nix register has gaps and consumers are still reached by pushy sales calls.
Summarised from the committee report. Party labels in the summary come from the report, not from the vote.
What do the votes mean here?
Yes The committee proposal: rejecting the motions (keeping things as they are).
No Backing the counter-proposal: reservation 1 by V.
Abstain The party marks a position of its own that is not one of the two final alternatives.
What each plan points to — and how the party voted
For each party: the vote its own election manifesto and party programme point to in this case, next to how the party actually voted. A plan can only point to Yes or No; a party can also abstain.
| Plan | Vote | Confidence | Evidence | ||
|---|---|---|---|---|---|
| V | No | No 0/21/0/3 | follows the plan | confidence: low | not addressed |
| S | No | Yes 93/0/0/13 | departs from the plan | confidence: low | not addressed |
| MP | No | Yes 15/0/0/3 | departs from the plan | confidence: medium | not addressed |
| C | Yes | Yes 21/0/0/3 | follows the plan | confidence: low | not addressed |
| L | Yes | Yes 14/0/0/2 | follows the plan | confidence: low | not addressed |
| KD | No | Yes 16/0/0/3 | departs from the plan | confidence: low | not addressed |
| M | Yes | Yes 60/0/0/8 | follows the plan | confidence: low | not addressed |
| SD | No | Yes 63/0/0/9 | departs from the plan | confidence: low | not addressed |
Committee proposal
The Riksdag rejects the motion 2024/25:195 by Andreas Lennkvist Manriquez et al. (V) demands 13 and 14.
Original (Swedish)
Riksdagen avslår motion 2024/25:195 av Andreas Lennkvist Manriquez m.fl. (V) yrkandena 13 och 14.
Riksdag decision: The Riksdag rejected approximately 80 proposals in motions on consumer rights and more that were submitted during the general motion period 2024. The reason is, among other things, that work is already underway in many of the issues that the proposals address. The proposals deal, for example, with telephone sales, advertising directed at children, contacts with company customer services, travellers' rights, consumer credits and over-indebtedness, and consumer guidance.
Counter-proposals
- The counter-proposal wants to introduce a reversed Nix register and prohibit telephone sales without explicit consumer consent. (V) — Reservation 1
Plan vs actual vote
Every party, in chamber order: what its own plan pointed to, how it voted, and the reasoning behind both. Highlighted rows are where the two differ — but a vote that follows the plan is a result too, so the reasoning is there for every party.
The plan states that all people have the right to protection of their personal integrity and is critical of large resources going to marketing that people do everything to avoid.
Plan documents: party programme
Reasoning and quotes
The plan states that all people have the right to protection of their personal integrity and is critical of large resources going to marketing that people do everything to avoid. A reversed Nix register, where the consumer must actively consent, is a direct application of that principle. The plan does not specifically address telephone sales, which is why the conclusion is derived.
Original (Swedish)
Planen slår fast att alla människor har rätt till skydd av sin personliga integritet och är kritisk mot att stora resurser går till marknadsföring människor gör allt för att undvika. Ett omvänt Nix-register, där konsumenten aktivt måste samtycka, är en direkt tillämpning av den principen. Planen behandlar dock inte telefonförsäljning särskilt, varför slutsatsen är härledd.
- protection for personal integritydecisive»har rätt till skydd av sin personliga integritet.« (party programme ↗)“have the right to protection of their personal integrity.”
- criticism of intrusive marketing»på marknadsföring människor gör allt för att undvika.« (party programme ↗)“on marketing that people do everything to avoid.”
- regulation of unserious actors»Vi vill gå mot en större samhällelig insyn« (party programme ↗)“We want to move towards greater societal transparency”
The party programme establishes that the market needs democratically determined rules and that democracy has the overriding right to set conditions for the economy, which carries a requirement for consent before sales calls.
Plan documents: party programme
Reasoning and quotes
The party programme establishes that the market needs democratically determined rules and that democracy has the overriding right to set conditions for the economy, which carries a requirement for consent before sales calls. The programme also makes it society's absolute duty to protect the individual's freedom and integrity. The plan does not address telephone sales, so the position is derived.
Original (Swedish)
Partiprogrammet slår fast att marknaden behöver demokratiskt beslutade spelregler och att demokratin har den överordnade rätten att ange villkor för ekonomin, vilket bär ett krav på medgivande före säljsamtal. Programmet gör det också till samhällets absoluta skyldighet att skydda den enskildes frihet och integritet. Planen behandlar inte telefonförsäljning, så ställningstagandet är härlett.
- democratic rules for the marketdecisive»Det krävs demokratiska motvikter för att skapa de stabila spelregler som behövs för att« (party programme ↗)“Democratic counterweights are required to create the stable rules that are needed to”
- protection of personal integrity»Det är samhällets absoluta skyldighet att skydda friheten och den personliga integriteten« (party programme ↗)“It is society's absolute duty to protect freedom and personal integrity”
- democracy sets parameters for the economy»den överordnade rätten att ange villkor och ramar för ekonomin.« (party programme ↗)“the overriding right to set conditions and parameters for the economy.”
The plan takes no explicit position on what the committee actually decided — often because the committee's reason was procedural. The stance is derived and fully cited, but it does not show the party broke a commitment.
The plan wants to limit advertising's spread and protect people's right to privacy and integrity, which is threatened by both state and commercial actors.
Plan documents: party programme
Reasoning and quotes
The plan wants to limit advertising's spread and protect people's right to privacy and integrity, which is threatened by both state and commercial actors. A reversed opt-in register where the consumer must actively consent before being contacted is precisely such a limit on commercial intrusion. The plan does not directly address telephone sales, so the position is derived from consumer and privacy protection.
Original (Swedish)
Planen vill begränsa reklamens utbredning och värna människors rätt till integritet och privatliv, som hotas av både statliga och kommersiella aktörer. Ett omvänt Nix-register där konsumenten aktivt måste samtycka innan hen kontaktas är just en sådan begränsning av kommersiell påträngning. Planen behandlar inte telefonförsäljning direkt, varför ställningstagandet härleds ur konsument- och integritetsskyddet.
- limited advertising spreaddecisive»Vi vill begränsa reklamens utbredning, särskilt bland barn och unga.« (party programme ↗)“We want to limit advertising's spread, especially among children and young people.”
- privacy against commercial actors»Vi vill värna människors rätt till integritet och« (party programme ↗)“We want to protect people's right to privacy and”
- strong consumer protection»Vi vill ha ett starkt skydd« (party programme ↗)“We want strong protection”
The plan takes no explicit position on what the committee actually decided — often because the committee's reason was procedural. The stance is derived and fully cited, but it does not show the party broke a commitment.
The plan does not address telephone selling, but rests on a well-functioning market economy free from centrally planned directives and on the regulatory jungle for entrepreneurs to be cleared.
Plan documents: 2022 manifesto · party programme
Reasoning and quotes
The plan does not address telephone selling, but rests on a well-functioning market economy free from centrally planned directives and on the regulatory jungle for entrepreneurs to be cleared. A ban on telephone selling without prior consent is a far-reaching business prohibition that runs in the opposite direction. The plan's strong privacy protection pulls in the other direction, hence the position is uncertain.
Original (Swedish)
Planen behandlar inte telefonförsäljning, men vilar på en välfungerande marknadsekonomi fri från planekonomiska pekpinnar och på att regelträsket för företagare ska rensas upp. Ett förbud mot telefonförsäljning utan föregående medgivande är ett långtgående näringsförbud som går i motsatt riktning. Planens starka integritetsskydd drar åt andra hållet, varför ställningstagandet är osäkert.
- fewer rules for businessdecisive»Rensa upp i regelträsket för entreprenörer, stora som små.« (2022 manifesto ↗)“Clear up the regulatory jungle for entrepreneurs, large and small.”
- strong privacy protection»Ett starkt integritetsskydd är därför en omistlig del av ett öppet och demokratiskt samhälle.« (party programme ↗)“A strong privacy protection is therefore an indispensable part of an open and democratic society.”
flags: citat_blockerat
The plan's starting point is economic freedom with the right to buy and sell and that the regulatory burden for businesses shall decrease; a general prohibition on telephone sales without prior consent is a far-reaching intervention in that freedom.
Plan documents: party programme
Reasoning and quotes
The plan's starting point is economic freedom with the right to buy and sell and that the regulatory burden for businesses shall decrease; a general prohibition on telephone sales without prior consent is a far-reaching intervention in that freedom. The plan's consumer line concerns information, transparency and strengthened contractual position rather than prohibiting sales channels. The conclusion is uncertain since the plan does not address telephone sales at all and at the same time wants to strengthen the individual's position against companies.
Original (Swedish)
Planens utgångspunkt är ekonomisk frihet med rätten att köpa och sälja och att regelbördan för företag ska minska; ett generellt förbud mot telefonförsäljning utan föregående medgivande är ett långtgående ingrepp i den friheten. Planens konsumentlinje handlar om information, insyn och stärkt avtalsställning snarare än om att förbjuda försäljningskanaler. Slutsatsen är osäker eftersom planen inte behandlar telefonförsäljning alls och samtidigt vill stärka den enskildes ställning gentemot företag.
- economic freedomdecisive»Det liberala samhället förutsätter ekonomisk frihet.« (party programme ↗)“The liberal society presupposes economic freedom.”
- reduced regulatory burden»Regelbördan för små företag ska minska, genom ansträngningar på både kommunal, statlig och« (party programme ↗)“The regulatory burden for small businesses shall decrease, through efforts at municipal, state and”
- transparency in personal data handling»Den enskilde ska ha vidsträckta möjligheter att få insyn i hur de egna personuppgifterna hanteras« (party programme ↗)“The individual shall have wide opportunities to get transparency in how one's own personal information is handled”
- strengthened consumer position»vardagen behöver stärkas genom förbättrad konsument- och avtalslagstiftning.« (party programme ↗)“everyday life needs to be strengthened through improved consumer and contract legislation.”
The party programme requires that aggressive marketing methods be countered and values the protected sphere every person should be guaranteed.
Plan documents: party programme
Reasoning and quotes
The party programme requires that aggressive marketing methods be countered and values the protected sphere every person should be guaranteed. A reversed Nix register, where sales calls require active consent, is one way to protect precisely that sphere against unwanted marketing. The plan simultaneously advocates general means in business policy, so the conclusion about a prohibition is uncertain.
Original (Swedish)
Partiprogrammet kräver att aggressiva marknadsföringsmetoder motverkas och värnar den fredade sfär varje person bör vara garanterad. Ett omvänt Nix-register, där säljsamtal förutsätter aktivt medgivande, är ett sätt att skydda just den sfären mot oönskad marknadsföring. Planen förordar samtidigt generella medel i näringspolitiken, varför slutsatsen om ett förbud är osäker.
- aggressive marketing is countereddecisive»aggressiva marknadsföringsmetoder ska motverkas.« (party programme ↗)“aggressive marketing methods shall be countered.”
- protection of the protected sphere»Intrång i den fredade sfär som varje person bör vara garanterad innebär att den personliga integriteten kränks.« (party programme ↗)“Encroachment on the protected sphere that every person should be guaranteed means that personal integrity is harmed.”
- general means in business policy»Näringspolitiken ska bedrivas med generella medel,« (party programme ↗)“Business policy shall be conducted with general means,”
The plan takes no explicit position on what the committee actually decided — often because the committee's reason was procedural. The stance is derived and fully cited, but it does not show the party broke a commitment.
The plan does not address telephone sales or the Nix register.
Plan documents: party programme · 2022 manifesto
Reasoning and quotes
The plan does not address telephone sales or the Nix register. The nearest principle is freedom of business's strong protection and the commitment to significantly reduce regulatory red tape for companies, combined with the fact that state interventions are far from always the solution. On this basis the plan speaks against an inverted Nix register and a ban on telephone sales without consent.
Original (Swedish)
Planen behandlar inte telefonförsäljning eller Nix-registret. Närmast liggande princip är näringsfrihetens starka skydd och åtagandet att kraftigt minska regelkrånglet för företagen, kombinerat med att statliga ingripanden långt ifrån alltid är lösningen. Utifrån detta talar planen emot ett omvänt Nix-register och ett förbud mot telefonförsäljning utan medgivande.
- freedom of businessdecisive»Äganderätten och näringsfriheten ska ha ett starkt skydd i« (party programme ↗)“Ownership rights and freedom of business shall have strong protection in”
- less regulatory red tape»Ta bort en tredjedel av företagens administrationskostnader och en tredjedel av regelkrånglet« (2022 manifesto ↗)“Remove one-third of companies' administrative costs and one-third of regulatory red tape”
- state interventions not always the solution»Statliga ingripanden är långt ifrån alltid« (party programme ↗)“State interventions are far from always”
The plan does not address telephone sales.
Plan documents: 2022 manifesto
Reasoning and quotes
The plan does not address telephone sales. The nearest lying principle is that systems that tempt to fraud should be countered and that older people's security in their own homes should be protected, which speaks for a consent-based register. At the same time, the plan wants to reduce regulatory burden for businesses, which pulls in the other direction. The conclusion is therefore uncertain and derived.
Original (Swedish)
Planen behandlar inte telefonförsäljning. Närmast liggande princip är att system som lockar till fusk ska motverkas och att äldres trygghet i det egna hemmet ska värnas, vilket talar för ett samtyckesbaserat register. Samtidigt vill planen minska regelbördan för företagen, vilket drar åt andra hållet. Slutsatsen är därför osäker och härledd.
- counter systems that tempt frauddecisive»Både fusk och sådana system som tenderar att locka till fusk och korruption ska motverkas.« (2022 manifesto ↗)“Both fraud and such systems that tend to tempt to fraud and corruption should be countered.”
- older people's security at home»Allt fler äldre råkar ut för stölder, rån och överfall i sina egna hem.« (2022 manifesto ↗)“More and more older people are subjected to thefts, robberies and assaults in their own homes.”
- reduced regulatory burden»Verka för regelförenkling och avlasta småföretagens administrativa börda« (2022 manifesto ↗)“Work for regulatory simplification and relieve small businesses' administrative burden”
The plan takes no explicit position on what the committee actually decided — often because the committee's reason was procedural. The stance is derived and fully cited, but it does not show the party broke a commitment.
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Sources and documents
- The committee report on riksdagen.se (2024/25:CU12)
- Committee report full text (HC01CU12)
- Per-MP voting data (API)
- Case status (API)
Documents under consideration
- Motion 2024/25:1091 — Levande djur bör helt undantas från konsumentköplagen av Alexandra Anstrell och Anna af Sillén (båda M)
- Motion 2024/25:1146 — Skärpt lagstiftning gällande sms-lån av Mikael Oscarsson (KD)
- Motion 2024/25:1230 — Åtgärder för att motverka och förebygga överskuldsättning av Yusuf Aydin (KD)
- Motion 2024/25:130 — Inkassolagen och inkassobolagen av Isak From och Åsa Karlsson (båda S)
- Motion 2024/25:1342 — Framtidens e-sport av Michael Rubbestad m.fl. (SD)
- Motion 2024/25:1381 — Överskuldsättning av Mikael Eskilandersson m.fl. (SD)
- Motion 2024/25:1384 — Konsumentpolitik av Mikael Eskilandersson m.fl. (SD)
- Motion 2024/25:1389 — Familjerätt av Mikael Eskilandersson m.fl. (SD)
- Motion 2024/25:1470 — Brott mot företagare av Tobias Andersson m.fl. (SD)
- Motion 2024/25:1623 — Stopp för oseriösa företag som utför tjänster i privatpersoners hem av Anna Lasses (C)
- Motion 2024/25:1696 — En nationell strategi för stärkt konsumenträtt av Tomas Eneroth och Monica Haider (båda S)
- Motion 2024/25:1782 — Snabblån av Carl Nordblom (M)
- Motion 2024/25:195 — Konsumenträtt av Andreas Lennkvist Manriquez m.fl. (V)
- Motion 2024/25:2384 — Modern distanshandel av Jesper Skalberg Karlsson och Johan Hultberg (båda M)
- Motion 2024/25:2385 — Lånpaus av Jesper Skalberg Karlsson (M)
- Motion 2024/25:2954 — En folkrörelse för klimatet av Muharrem Demirok m.fl. (C)
- Motion 2024/25:2957 — Konsumentpolitik av Anne-Li Sjölund m.fl. (C)
- Motion 2024/25:3073 — Familjerätt av Jennie Nilsson m.fl. (S)
- Motion 2024/25:3074 — Konsumentpolitik av Jennie Nilsson m.fl. (S)
- Motion 2024/25:3095 — Stöd till skuldsatta och åtgärder mot reafusk av Markus Wiechel (SD)
Source: The Swedish Parliament