Advertising Directed at Children

The plan establishes that the party's policy should be designed so that the child's best interests come first and wants to break market power's grip on internet and tv. Where power has already been transferred to the EU, the party works actively for proposals that make the union more socially oriented, and can be positive to binding minimum levels. To drive Swedish advertising regulation as a minimum level in Europe lies thereby in line with the plan.

• the child's best interests firstdecisive»Vänsterpartiets politik ska utformas så att barnens bästa kommer i första rummet.« (party programme ↗)“The Left Party's policy shall be designed so that the child's best interests come first.”
• more social EU where power already shifted»makt redan förts över till EU verkar Vänsterpartiet aktivt för förslag som gör EU mer grönt, socialt, jämställt och öppet mot omvärlden.« (party programme ↗)“power has already been transferred to the EU, the Left Party actively works for proposals that make the EU greener, more social, more equal and more open to the outside world.”
• limit commercial influence»Marknadsmakten har ett starkt grepp om Internet, tv och kultur.« (party programme ↗)“Market power has a strong grip on the Internet, tv and culture.”
• binding minimum levels»kan Vänsterpartiet till exempel vara positivt till bindande miniminivåer på dessa områden.« (party programme ↗)“the Left Party can for example be positive to binding minimum levels on these areas.”

The plan takes no explicit position on what the committee actually decided — often because the committee's reason was procedural. The stance is derived and fully cited, but it does not show the party broke a commitment.

The party programme wants the EU to be proactive in the matter of children's rights and that member states should be able to set higher standards. It also opposes people's longing for community being made the subject of harsh commercial exploitation, which is exactly what advertising directed at young children means. That Sweden works within the EU for Swedish regulation to become the minimum standard follows from these commitments.

• EU proactive on children's rightsdecisive»På samma sätt kan EU bli pådrivande i frågan om barns rättigheter.« (party programme ↗)“In the same way, the EU can be proactive on children's rights.”
• the child's best interests in all decisions»Alla barn ska ha rätt till en trygg uppväxt i enlighet med FN:s barnkonvention. Barnens bästa ska beaktas vid alla beslut.« (party programme ↗)“All children shall have the right to a safe upbringing in accordance with the UN Convention on the Rights of the Child. The child's best interests must be considered in all decisions.”
• counter commercial exploitation»Människors naturliga längtan efter gemenskap och uppskattning görs till föremål för en hård kommersiell exploatering.« (party programme ↗)“People's natural longing for community and appreciation is made the subject of harsh commercial exploitation.”
• member states can lead»Medlemsländerna ska också kunna gå före, inte minst inom det miljö- och arbetsrättsliga området.« (party programme ↗)“Member states should also be able to go ahead, not least in the environmental and labour law area.”

The plan takes no explicit position on what the committee actually decided — often because the committee's reason was procedural. The stance is derived and fully cited, but it does not show the party broke a commitment.

The party programme explicitly establishes that advertising directed at children under twelve years should be prohibited and that advertising's spread should be limited, especially among children and young people. The counter-proposal's requirement that Sweden work within the EU for Swedish regulation to become the minimum level is precisely the way the commitment can be maintained when channels broadcast via foreign platforms. The plan's position that children's environments should be kept advertising-free points in the same direction.

• prohibition on child advertisingdecisive»och reklam riktad mot barn under tolv år ska vara« (party programme ↗)“and advertising directed at children under twelve years should be”
• limited advertising to children»Vi vill begränsa reklamens utbredning, särskilt bland barn och unga.« (party programme ↗)“We want to limit advertising's spread, especially among children and young people.”
• advertising-free children's environments»Skolan ska vara en reklamfri plats.« (party programme ↗)“School should be an advertising-free place.”

The stance rests on the quoted commitment in the party's own documents; the actual vote deviated. Click the quote to verify it in the document.

The plan does not address advertising directed at children. The closest principle is that the EU should become narrower but sharper and do fewer things better, with stronger joint policy only on areas such as climate, free trade and cross-border crime, and that freedom from paternalism should be defended. Driving Swedish advertising regulation as a European minimum level is outside that framework, even if the plan values children's rights.

• narrower but sharper EUdecisive»EU måste bli smalare, men vassare, göra färre saker men göra dem bättre.« (party programme ↗)“The EU must become narrower, but sharper, do fewer things but do them better.”
• freedom from paternalism»både så kallat negativa friheter: frihet från tvång, våld och förmynderi« (party programme ↗)“both so-called negative freedoms: freedom from coercion, violence and paternalism”
• child's right»Särskilt viktigt är att värna varje barns rätt att bli respekterad och att bli sedd för den man är.« (party programme ↗)“It is particularly important to protect every child's right to be respected and to be seen for who they are.”

flags: citat_blockerat

The plan states that the goal should be that consumer legislation in EU countries is at a high level of ambition, which is precisely what the counter-proposal wants to achieve by making Swedish regulation a minimum level. The plan also demands special consideration for children's and young people's sensitivity and that children are respected as individuals. That the plan wants to return EU's media policy to national level pulls partly in the other direction.

• high level of ambition in EUdecisive»Målet ska vara att konsumentlagstiftningen i EU-länderna« (party programme ↗)“The goal should be that consumer legislation in EU countries”
• special consideration for children»särskild hänsyn tas till barn och ungas känslighet« (party programme ↗)“special consideration is given to children's and young people's sensitivity”
• children's rights»Barn och ungdomar har rätt att respekteras som individer« (party programme ↗)“Children and young people have the right to be respected as individuals”
• media policy to national level»EU:s kultur-, turism- och mediepolitik ska till största delen återföras till nationell nivå.« (party programme ↗)“EU's culture, tourism and media policy should largely be returned to national level.”

The plan takes no explicit position on what the committee actually decided — often because the committee's reason was procedural. The stance is derived and fully cited, but it does not show the party broke a commitment.

The plan states that aggressive and misleading marketing methods shall be countered and that the best interests of the child shall be placed first in decisions concerning children. The counter-proposal's requirement that Sweden work within the EU for Swedish protection against child advertising to become a minimum level aims precisely at closing the gap so that protection is circumvented via foreign platforms, which is in line with these commitments. The plan also places children's and non-profit interests before commercial ones. However, no explicit commitment to an EU minimum level exists, which is why the position is derived.

• counter aggressive marketingdecisive»reklam och i övrigt aggressiva marknadsföringsmetoder ska motverkas« (party programme ↗)“advertising and otherwise aggressive marketing methods shall be countered”
• best interests of the child first»barnets bästa ska komma i främsta rummet« (party programme ↗)“the best interests of the child shall be placed first”
• children before commercial interests»Ideell verksamhet ska prioriteras framför kommersiella intressen« (party programme ↗)“Non-profit activities shall be prioritised over commercial interests”

The plan takes no explicit position on what the committee actually decided — often because the committee's reason was procedural. The stance is derived and fully cited, but it does not show the party broke a commitment.

The plan's EU line is that the union should not decide everything and that focus should lie on problems Sweden cannot solve alone — trade, climate, migration and security. To pursue Swedish advertising legislation as a minimum level for all of Europe instead expands the EU's rule-making to an area the plan does not point out, and is in tension with the promise to counteract over-implementation. Advertising directed at children is not addressed in the plan.

• EU focuses on cross-border issuesdecisive»EU:s fokus ska ligga på att lösa problem som Sverige inte kan hantera ensamt, till exempel handel, klimat, migration och säkerhet.« (2022 manifesto ↗)“The EU's focus should lie on solving problems that Sweden cannot handle alone, for example trade, climate, migration and security.”
• EU should not decide everything»Moderaternas syn på EU speglar vår syn på statens uppgifter: EU ska varken göra eller fatta beslut om allt.« (2022 manifesto ↗)“Moderates' view of the EU reflects our view of the state's tasks: the EU should neither do nor decide everything.”
• EU rules at minimum level»motverka överimplementering i Sverige av EU-beslut« (2022 manifesto ↗)“counteract over-implementation in Sweden of EU decisions”
• subsidiarity»Det som varje enskild medlemsstat kan ansvara för ska även« (party programme ↗)“What each individual member state can take responsibility for should also”

The plan makes the child's best interest the starting point and wants to end what exposes children to external influences they cannot protect themselves against. Driving Swedish protection level as the minimum level in the EU is the same model that the plan already advocates in the animal husbandry area, where Swedish standard shall become EU standard, and means that Swedish interests are protected internationally rather than surrendering power. The plan does not address advertising rules, however.

• child's best interest decisivedecisive»Att barnets bästa alltid ska beaktas« (2022 manifesto ↗)“That the child's best interest shall always be considered”
• Swedish standard as EU norm»Sverigedemokraternas ambition är att svensk standard vad gäller djurhållning ska bli standard för hela EU.« (2022 manifesto ↗)“Sweden Democrats' ambition is that Swedish standard regarding animal husbandry shall become standard for all of the EU.”
• Swedish interests in the EU»Värna svenska intressen i internationella sammanhang« (2022 manifesto ↗)“Protect Swedish interests in international contexts”
• child perspective in all policy»Sverigedemokraternas familjepolitik är att barnens bästa skall beaktas i alla situationer« (party programme ↗)“Sweden Democrats' family policy is that children's best interest shall be considered in all situations”