Personal integrity and digital marketing

The plan establishes that all people have the right to protection of their personal integrity and wants to develop the internet's platforms and ownership forms based on users' freedom, integrity and self-determination instead of tech giants' interests. It also sees marketing as waste that people do everything to avoid. An investigation of digital marketing from a privacy perspective is therefore supported by the plan.

• protection for personal integritydecisive»har rätt till skydd av sin personliga integritet.« (party programme ↗)“have the right to protection of their personal integrity.”
• users' integrity on the internet»utveckling av nätets verktyg, plattformar och ägandeformer« (party programme ↗)“development of the internet's tools, platforms and ownership forms”
• criticism of marketing»på marknadsföring människor gör allt för att undvika.« (party programme ↗)“marketing that people do everything to avoid.”

The plan states the protection of personal privacy and explicitly notes that self-regulation of digital platforms has failed. It therefore requires democratic rules for digital communication instead of a few companies controlling collection and profiling. An investigation of digital marketing from a privacy perspective is a step in precisely that direction.

• protection of personal privacydecisive»Skydd för den personliga integriteten.« (party programme ↗)“Protection of personal privacy.”
• democratic rules digitally»Brutna oligopol och demokratiska spelregler för digital kommunikation och artificiell« (party programme ↗)“Broken monopolies and democratic rules for digital communication and artificial”
• failed self-regulation»Självregleringen av dessa digitala plattformar har brustit.« (party programme ↗)“Self-regulation of these digital platforms has failed.”
• measures against digital harms»Åtgärder mot desinformation, hatpropaganda och hot.« (party programme ↗)“Measures against disinformation, hate propaganda and threats.”

The plan takes no explicit position on what the committee actually decided — often because the committee's reason was procedural. The stance is derived and fully cited, but it does not show the party broke a commitment.

The party programme sees it as a democratic problem that a few tech companies control the platforms and wants Sweden to act for transparency and the possibility of personal privacy. Investigating the scope of digital marketing from a privacy perspective is a direct application of that commitment, as is the requirement that new technology shall be used with respect for fundamental freedoms and rights. Surveillance-based advertising is not explicitly mentioned.

• transparency and personal privacydecisive»demokratisering, vilket innefattar transparens, möjlighet till personlig integritet och ett« (party programme ↗)“democratization, which includes transparency, possibility of personal privacy and a”
• platform concentration of power»Det är ett demokratiskt problem att några få globala tech-företag kontrollerar plattformar« (party programme ↗)“It is a democratic problem that a few global tech companies control platforms”
• technology with respect for rights»utvecklingen av AI ska ske med respekt för grundläggande fri- och rättigheter« (party programme ↗)“the development of AI shall take place with respect for fundamental freedoms and rights”
• scrutinize concentration of power»Överdriven maktkoncentration är odemokratiskt och korrumperar« (party programme ↗)“Excessive concentration of power is undemocratic and corrupts”

The plan takes no explicit position on what the committee actually decided — often because the committee's reason was procedural. The stance is derived and fully cited, but it does not show the party broke a commitment.

The party programme explicitly requires protection against both state and private incursions into people's privacy and makes respect for personal integrity a cornerstone of democracy. Tracking and profiling in surveillance-based advertising is precisely such a private incursion. Mapping its scope in an investigation does not conflict with the party's resistance to increased internet regulation. The plan therefore supports the counter-proposal.

• protection also against private incursionsdecisive»ett skydd mot både statliga och privata ingrepp i människors privatliv« (party programme ↗)“protection against both state and private incursions into people's privacy”
• integrity as democratic foundation»Respekten för den enskildes personliga integritet är en grundsten i varje demokrati.« (party programme ↗)“Respect for the individual's personal integrity is a cornerstone of every democracy.”
• strong integrity protection»Ett starkt integritetsskydd är därför en omistlig del av ett öppet och demokratiskt samhälle.« (party programme ↗)“Strong integrity protection is therefore an indispensable part of an open and democratic society.”
• restraint in internet regulation»Centerpartiet motsätter sig en ökad reglering av internet.« (party programme ↗)“The Centre Party opposes increased regulation of the internet.”

The plan takes no explicit position on what the committee actually decided — often because the committee's reason was procedural. The stance is derived and fully cited, but it does not show the party broke a commitment.

The plan establishes that protection of the individual's privacy shall be strengthened and that the individual shall have extensive opportunities to gain insight into how private companies handle personal data, with increased awareness of companies' storage. An investigation into digital marketing from a privacy perspective is a direct application of that commitment. The plan also recognizes that private power can be abused and demands rules of the game.

• insight into personal data handlingdecisive»Den enskilde ska ha vidsträckta möjligheter att få insyn i hur de egna personuppgifterna« (party programme ↗)“The individual shall have extensive opportunities to gain insight into how their own personal data”
• strengthened privacy protection»Skyddet för den enskildes integritet ska stärkas.« (party programme ↗)“Protection of the individual's privacy shall be strengthened.”
• private power can be abused»Även den privata makten kan missbrukas.« (party programme ↗)“Private power can also be abused.”
• stronger consumer protection»Den enskildes inflytande över de avtal som ingås i vardagen behöver stärkas genom förbättrad« (party programme ↗)“The individual's influence over the contracts that are concluded in everyday life needs to be strengthened through improved”

The stance rests on the quoted commitment in the party's own documents; the actual vote deviated. Click the quote to verify it in the document.

The party programme requires strong constitutional protection for personal integrity and describes intrusion into the protected sphere as a violation, with a rights protection that applies also between individuals. It also establishes that aggressive marketing methods shall be countered. An investigation into digital marketing from an integrity perspective, with tracking and profiling in focus, therefore aligns with the plan.

• strong integrity protectiondecisive»Den personliga integriteten ska ha ett starkt grundlagsskydd« (party programme ↗)“Personal integrity shall have strong constitutional protection”
• counter aggressive marketing»reklam och i övrigt aggressiva marknadsföringsmetoder ska motverkas« (party programme ↗)“advertising and otherwise aggressive marketing methods shall be countered”
• the protected sphere»Intrång i den fredade sfär som varje person bör vara garanterad« (party programme ↗)“Intrusion into the protected sphere that every person should be guaranteed”
• rights protection also between individuals»vara relaterat till förhållandet mellan det allmänna och den enskilde såväl som mellan« (party programme ↗)“be related to the relationship between the public and the individual as well as between”

The plan takes no explicit position on what the committee actually decided — often because the committee's reason was procedural. The stance is derived and fully cited, but it does not show the party broke a commitment.

The plan establishes that personal integrity shall be protected against intrusion on the sanctity of private life and that constitutional protection shall provide practical and effective protection for individuals. An investigation of the scope of digital marketing from a privacy perspective aligns with that commitment. Digital marketing is not specifically addressed in the documents, which is why the stance is derived.

• protected personal integritydecisive»Den personliga integriteten ska värnas« (party programme ↗)“Personal integrity shall be protected”
• effective rights protection»Vi måste se till att det inte bara är vackra ord, utan att grundlagen också ger ett praktiskt och effektivt skydd för enskilda människor i relation till exempelvis en kommun eller en statlig myndighet.« (2022 manifesto ↗)“We must ensure that these are not just fine words, but that the constitution also provides practical and effective protection for individual people in relation to, for example, a municipality or a state agency.”
• protection of freedoms and rights»• Stärka domstolarnas oberoende och skyddet för medborgarnas fri- och rättigheter« (2022 manifesto ↗)“• Strengthen the courts' independence and protection of citizens' freedoms and rights”
• freedom requires security»Frihet och trygghet går hand i hand.« (party programme ↗)“Freedom and security go hand in hand.”

The plan takes no explicit position on what the committee actually decided — often because the committee's reason was procedural. The stance is derived and fully cited, but it does not show the party broke a commitment.

The plan wishes to strengthen the individual's position against global platforms and states that transparency is weak and the individual is in practice defenceless. An investigation into digital marketing from a privacy perspective, with focus on tracking and profiling, aligns with the demand for increased transparency about how algorithms and data are used. The plan speaks about freedom of expression rather than marketing, however, so the conclusion is derived.

• strengthened position against platformsdecisive»Öka användarnas ställning i förhållande till sociala plattformar« (2022 manifesto ↗)“Increase users' position in relation to social platforms”
• lacking transparency from platforms»Transparensen är svag och enskildas ställning i förhållande till plattformarna är svag och i praktiken är den enskilde rättslös och kan stängas av eller blockeras utan förvarning, lagstadgad grund eller möjlighet till överklagande.« (2022 manifesto ↗)“Transparency is weak and individuals' position in relation to platforms is weak and in practice the individual is defenceless and can be shut off or blocked without warning, statutory basis or possibility of appeal.”
• limit large corporations' power over data»Minska möjligheten för staten eller privata storbolag att påverka informationsflöden utifrån politiska intressen« (2022 manifesto ↗)“Reduce the possibility for the state or private large corporations to influence information flows based on political interests”
• openness about algorithms»Transparensen kring hur algoritmer påverkar spridningseffekten utifrån innehåll ska öka och ska inte kunna vara avhängigt subjektiva värderiktningar.« (2022 manifesto ↗)“Transparency about how algorithms affect distribution effect based on content shall increase and shall not be dependent on subjective value judgements.”

The plan takes no explicit position on what the committee actually decided — often because the committee's reason was procedural. The stance is derived and fully cited, but it does not show the party broke a commitment.