Visit Sweden AB's overall conditions

The plan says nothing about the tourism industry or state tourism marketing. The nearest principles are that marketing expansion is a problem, that publicly owned companies should be guided by a democratically decided ownership strategy with public benefit at the centre, and that low-wage jobs are not the route to employment throughout the country. Based on these, the plan speaks against the demand.

• criticism of marketing expansiondecisive»Marknadsföring och andra marknadsaktiviteter tar former som gör« (party programme ↗)“Marketing and other market activities take on forms that make”
• public benefit guides state companies»Samhällsägda företag ska ha en demokratiskt beslutad ägarstrategi« (party programme ↗)“Publicly owned companies should have a democratically decided ownership strategy”
• against low-wage strategy»När högerpartier förespråkar låglönejobb och begränsad välfärd för de av oss som inte är födda i Sverige bygger det på ett cyniskt utnyttjande av människor, ibland förklätt till antirasism.« (2022 manifesto ↗)“When right-wing parties advocate low-wage jobs and limited welfare for those of us not born in Sweden, it is based on cynical exploitation of people, sometimes disguised as anti-racism.”

The plan does not address Visit Sweden or tourism marketing. The nearest adjacent commitments are full employment as overarching goal, a growing service sector and that all regions shall provide good conditions for work and enterprise. Based on these principles support is in substance given to ensuring the company's preconditions for marketing, but the foundation is weak.

• full employmentdecisive»Arbete är grunden för den ekonomiska politiken. Full sysselsättning är vårt övergripande mål.« (2022 manifesto ↗)“Work is the foundation for economic policy. Full employment is our overarching goal.”
• good conditions in all regions»Alla regioner ska därför ge goda förutsättningar för arbete, företagande och studier samt erbjuda goda levnadsvillkor.« (party programme ↗)“All regions shall therefore provide good preconditions for work, enterprise and studies as well as offer good living conditions.”
• growing service sector»Vi socialdemokrater vill se såväl en innovativ tillverkningsindustri som en växande tjänstesektor.« (party programme ↗)“We social democrats want to see both an innovative manufacturing industry and a growing service sector.”

The plan does not address Visit Sweden, but it sees positively on the development of modern ecotourism as able to create many green jobs and culture to promote rural attractiveness and tourism. Based on the nearest principle, the plan speaks weakly for ensuring the company's preconditions, while the desire to reduce air travel pulls in the opposite direction.

• ecotourism creates green jobsdecisive»utveckling av modern ekoturism kan ge många« (party programme ↗)“development of modern ecotourism can create many”
• tourism in rural areas»Kultur bidrar till landsbygdens attraktionskraft och främjar inflyttning och besöksnäring.« (party programme ↗)“Culture contributes to rural attractiveness and promotes immigration and tourism.”
• reduced air travel»minska flygets utsläpp — höja flygskatten, minska flygresandet och skynda på omställningen till förnybara bränslen, elektrobränslen och elflyg för de flygresor som inte kan ersättas på annat sätt.« (2022 manifesto ↗)“reduce aviation emissions — raise the aviation tax, reduce air travel and accelerate the transition to renewable fuels, electric fuels and electric aviation for air travels that cannot be replaced in other ways.”

The plan takes no explicit position on what the committee actually decided — often because the committee's reason was procedural. The stance is derived and fully cited, but it does not show the party broke a commitment.

The plan attributes great importance to tourism for the development of the entire country and wants to actively strengthen it, including through farm sales of alcohol and better communications. It also sees nature-based tourism as a source of new jobs and small businesses as engines for jobs and integration. Ensuring the conditions for high-quality marketing of Sweden as a destination thus aligns with the plan's direction.

• importance of tourismdecisive»Besöksnäringen har stor betydelse för hela landets utveckling, och för att den ska kunna fortsätta växa krävs också bättre kommunikationer och infrastruktur.« (2022 manifesto ↗)“Tourism is of great importance for the development of the entire country, and for it to continue growing, better communications and infrastructure are also required.”
• strengthened tourism»Det är orimligt att lokala producenter av alkoholhaltiga drycker inte kan sälja sina produkter till besökare. Tillåt gårdsförsäljning av alkohol för att stärka besöksnäringen och utveckla landsbygden.« (2022 manifesto ↗)“It is unreasonable that local producers of alcoholic beverages cannot sell their products to visitors. Allow farm sales of alcohol to strengthen tourism and develop rural areas.”
• tourism creates jobs»Naturnära turism och upplevelser kan skapa både förståelse för miljöutmaningarna och nya jobb.« (party programme ↗)“Nature-based tourism and experiences can create both understanding of environmental challenges and new jobs.”
• small businesses as job engine»Småföretagen är motorer för jobb, integration och möjligheter.« (2022 manifesto ↗)“Small businesses are engines for jobs, integration, and opportunities.”

The plan wants trade and promotion policy to strengthen Sweden as an actor in the world, and for conditions for enterprise and growth to be strengthened throughout the country. The tourism industry is moreover a sector where jobs with low formal requirements are emerging, something the plan explicitly wants to facilitate. The plan's restrictive view on public business activity qualifies the support but applies rather to state ownership of companies on competitive markets.

• strengthened promotion policydecisive»Handels- och främjandepolitiken ska stärka Sverige som aktör för en friare värld och dra nytta av frihandelns fördelar utan den naivitet som alltför länge uppvisats för kinesisk och rysk maktpolitik.« (2022 manifesto ↗)“Trade and promotion policy shall strengthen Sweden as an actor for a freer world and take advantage of free trade's benefits without the naivety that has for too long been displayed towards Chinese and Russian power politics.”
• jobs with low thresholds»Framväxten av jobb som inte kräver formella kunskaper eller erfarenheter ska underlättas« (party programme ↗)“The emergence of jobs that do not require formal knowledge or experience shall be facilitated”
• growth throughout the country»företagande, innovationer och tillväxt ska stärkas i hela landet.« (party programme ↗)“enterprise, innovation and growth shall be strengthened throughout the country.”
• restrictive state enterprise»Det offentliga ska endast driva affärsverksamhet om det finns ett starkt samhällsintresse.« (party programme ↗)“The public sector shall only conduct business if there is a strong public interest.”

The plan takes no explicit position on what the committee actually decided — often because the committee's reason was procedural. The stance is derived and fully cited, but it does not show the party broke a commitment.

The counter-proposal wishes Visit Sweden's conditions for marketing to be secured beyond the recently decided assignment. The party programme demands that economic policy be conducted with general means that create good conditions throughout the country and explicitly rejects direct enterprise subsidies. The plan therefore does not support special measures for a single state enterprise, even though the plan's goal that all of Sweden shall prosper speaks for the tourism industry's conditions.

• general economic policy instrumentsdecisive»Näringspolitiken ska bedrivas med generella medel,« (party programme ↗)“Economic policy shall be conducted with general means,”
• rejects enterprise subsidies»Direkta företagssubventioner avvisas.« (party programme ↗)“Direct enterprise subsidies are rejected.”
• all of Sweden shall prosper»Målet är att hela Sverige ska leva och att varje kommun och region ska vara ett fungerande samhälle, där« (party programme ↗)“The goal is that all of Sweden shall prosper and that each municipality and region shall be a functioning society, where”

flags: utskottets_motivering_saknas

The plan says nothing about Visit Sweden. The party programme's principle is that what can be done equally well or better by someone other than the public sector should not be performed by the public sector, and that policy must prioritize and exclude. The election manifesto also points out that the large needs in the justice system, defense and welfare require hard prioritization. The demand to ensure the company's marketing conditions is therefore rejected.

• state's role limiteddecisive»Om något kan göras lika bra eller bättre av« (party programme ↗)“If something can be done equally well or better by”
• prioritize core tasks»Politiken har en viktig uppgift att prioritera och välja bort,« (party programme ↗)“Policy has an important task to prioritize and exclude,”
• hard prioritization»De stora behoven inom rättsväsendet, försvaret och välfärden ställer stora krav på prioriteringar under åren som kommer.« (2022 manifesto ↗)“The large needs in the justice system, defense and welfare place large demands on prioritization in the years to come.”

flags: motforslagets_motivering_saknas

The counter-proposal wants to secure Visit Sweden's preconditions for high-quality marketing, despite the company recently being given a clearer assignment. The plan requires that public spending be scrutinized, that unnecessary spending be scaled back and that each initiative shows clear citizen benefit, and redirects funds to welfare and the justice system. Pointing out new arrivals' first job as a reason also goes against the plan's requirement that positive special treatment of new arrivals ceases.

• results requirements for spendingdecisive»Begära tydliga resultat för varje offentlig satsning« (2022 manifesto ↗)“Demand clear results for every public spending initiative”
• reduce public spending»Skala bort onödiga utgifter i det offentliga« (2022 manifesto ↗)“Scale back unnecessary spending in the public sector”
• reallocation to welfare»Se över offentliga utgifter och rikta om medel till välfärden och rättsväsendet« (2022 manifesto ↗)“Review public spending and redirect funds to welfare and the justice system”
• no preferential treatment for new arrivals»Stoppa den positiva särbehandlingen av nyanlända vad gäller jobb och lägenheter« (2022 manifesto ↗)“Stop positive special treatment of new arrivals regarding jobs and housing”

flags: motforslagets_motivering_delvis_okand