Advertising directed at children

The plan commits to realizing the Child Convention and to in every case seeing the best interests of the child, and is consistently critical of commercial interests being allowed to shape people's everyday life and waste resources on marketing. To update legislation so that protection against advertising follows technological development, with controls and sanctions, is in line with this. However, the basis is principled rather than specific.

• child convention and best interests of the childdecisive»liga barnkonventionen och principen att i varje läge se till barnets« (party programme ↗)“lic convention on the rights of the child and the principle that in every case see the best interests of the”
• criticism of intrusive marketing»på marknadsföring människor gör allt för att undvika.« (party programme ↗)“on marketing people do everything to avoid.”
• protection of personal integrity»har rätt till skydd av sin personliga integritet.« (party programme ↗)“has the right to protection of their personal integrity.”

The plan takes no explicit position on what the committee actually decided — often because the committee's reason was procedural. The stance is derived and fully cited, but it does not show the party broke a commitment.

The party programme warns that people's longing for community is made the subject of hard commercial exploitation and establishes that it is society's absolute duty to protect individuals on the net. Together with the Convention on the Rights of the Child's place in the programme, this speaks for stricter rules, age limits and sanctions against advertising aimed at children in digital environments. The plan does not directly address the Marketing Act.

• society's protection on the netdecisive»Det är samhällets absoluta skyldighet att skydda friheten och den personliga integriteten« (party programme ↗)“It is society's absolute duty to protect freedom and personal integrity”
• the Convention on the Rights of the Child guides decisions»Alla barn ska ha rätt till en trygg uppväxt i enlighet med FN:s barnkonvention.« (party programme ↗)“All children shall have the right to a safe upbringing in accordance with the UN Convention on the Rights of the Child.”
• limits to commercial exploitation»längtan efter gemenskap och uppskattning görs till föremål för en hård kommersiell« (party programme ↗)“longing for community and appreciation is made the subject of hard commercial”
• limits of market logic»När allt har ett pris har ingenting något värde.« (party programme ↗)“When everything has a price nothing has any value.”

The plan takes no explicit position on what the committee actually decided — often because the committee's reason was procedural. The stance is derived and fully cited, but it does not show the party broke a commitment.

The plan wants to limit the spread of advertising, especially among children and young people, and forbid advertising directed at children under twelve. The counter-proposal's requirement for updated legislation, age limit for advertising on the internet and more controls and sanctions is the same protection aim transferred to digital environments. The plan moreover wants to make the Convention on the Rights of the Child Swedish law and keep children's environments advertisement-free.

• limited advertising to childrendecisive»Vi vill begränsa reklamens utbredning, särskilt bland barn och unga.« (party programme ↗)“We want to limit the spread of advertising, especially among children and young people.”
• advertising ban to children»förbjudet, liksom reklam för spel och alkohol.« (party programme ↗)“forbidden, as is advertising for games and alcohol.”
• the Convention as law»barnkonvention ska bli svensk lag« (party programme ↗)“Convention on the Rights of the Child shall become Swedish law”
• advertisement-free children's environments»Skolan ska vara en reklamfri plats.« (party programme ↗)“School shall be an advertisement-free place.”

The stance rests on the quoted commitment in the party's own documents; the actual vote deviated. Click the quote to verify it in the document.

The plan takes an explicit stance against increased regulation of the internet and against the state over-regulating people's lives. The counter-proposal's requirement for new legislation with an age limit for internet advertising is precisely such an expanded internet regulation. At the same time, the plan maintains that the rule of law applies also digitally, meaning that existing rules should be applied, which is a different path than new separate legislation.

• no increased internet regulationdecisive»Centerpartiet motsätter sig en ökad reglering av internet.« (party programme ↗)“The Center Party opposes increased regulation of the internet.”
• existing rules apply digitally»Samtidigt måste rättssamhället finnas även i den digitala sfären.« (party programme ↗)“At the same time, the rule of law must exist in the digital sphere as well.”
• restrained state regulation»Staten är till för människan, inte tvärtom.« (party programme ↗)“The state exists for people, not the other way around.”
• protection of children»Särskilt viktigt är att värna varje barns rätt att bli respekterad och att bli sedd för den man är.« (party programme ↗)“It is especially important to protect every child's right to be respected and to be seen for who they are.”

The plan takes no explicit position on what the committee actually decided — often because the committee's reason was procedural. The stance is derived and fully cited, but it does not show the party broke a commitment.

The plan requires strong consumer laws and that the individual's influence over everyday contracts is strengthened through improved consumer and contract legislation, with the ambition that consumer protection shall be at a high level. To update the protection so that it follows digital development falls within that commitment, and the plan emphasizes children's and young people's own rights. At the same time the plan reserves itself for the internal market's principle of mutual recognition, which makes support for a specific Swedish age limit uncertain.

• improved consumer legislationdecisive»vardagen behöver stärkas genom förbättrad konsument- och avtalslagstiftning.« (party programme ↗)“everyday life needs to be strengthened through improved consumer and contract legislation.”
• strong consumer laws»Därför behövs en stark konkurrenslagstiftning och konsumentlagar som ger rätt till korrekt« (party programme ↗)“Therefore strong competition legislation and consumer laws are needed that give the right to correct product information.”
• children's rights as individuals»Barn och ungdomar har rätt att respekteras som individer och i takt med åldern få ta ett ökande« (party programme ↗)“Children and young people have the right to be respected as individuals and at the rate of age be able to take an increasing”
• high level with market respect»ligger på en hög ambitionsnivå, men med respekt för den inre marknadens grundläggande princip« (party programme ↗)“is at a high ambition level, but with respect for the internal market's fundamental principle”

The plan takes no explicit position on what the committee actually decided — often because the committee's reason was procedural. The stance is derived and fully cited, but it does not show the party broke a commitment.

The party programme requires that aggressive marketing methods are countered and that young people have the right to good upbringing conditions, and the election manifesto explicitly prioritizes society's youngest who cannot yet speak for themselves. To update legislation for advertising on the internet and in apps, with age limits and toughened sanctions, follows from these commitments. The plan does not take a position on whether current regulations are already sufficient.

• aggressive marketing countereddecisive»aggressiva marknadsföringsmetoder ska motverkas.« (party programme ↗)“aggressive marketing methods shall be countered.”
• good upbringing conditions»Ungdomar har rätt till goda uppväxtvillkor« (party programme ↗)“Young people have the right to good upbringing conditions”
• children prioritized»Vi prioriterar samhällets äldsta och yngsta, dem som inte längre orkar höja sin röst eller ännu inte lärt sig att använda den.« (2022 manifesto ↗)“We prioritize society's oldest and youngest, those who no longer have the strength to raise their voice or have not yet learned to use it.”
• safe upbringing environment»Barn har rätt till en trygg uppväxtmiljö.« (party programme ↗)“Children have the right to a safe upbringing environment.”

The plan takes no explicit position on what the committee actually decided — often because the committee's reason was procedural. The stance is derived and fully cited, but it does not show the party broke a commitment.

The plan says nothing about marketing directed at children, but its guiding principle is that responsibility for children lies with parents and cannot be transferred to the public, and that parental responsibility shall be emphasised and strengthened. It also wants to sharply reduce regulatory burden on companies. New regulation with age limits for advertising on the internet and more sanctions therefore goes against the plan's line.

• strengthened parental responsibilitydecisive»Betona och förstärka föräldraansvaret« (2022 manifesto ↗)“Emphasise and strengthen parental responsibility”
• children's responsibility lies with parents»aldrig överlåtas på det offentliga« (party programme ↗)“never transferred to the public”
• less bureaucratic red tape»Ta bort en tredjedel av företagens administrationskostnader och en tredjedel av regelkrånglet« (2022 manifesto ↗)“Remove one-third of companies' administrative costs and one-third of bureaucratic red tape”

The plan does not address marketing to children, but its family policy starting point is that children's best interest shall be considered in all situations and that society shall create safe environments for children and families. Stronger protection against purchasing pressure directed at children on the internet lies closest to that principle. At the same time, the plan wants to protect freedom of speech on the internet and emphasizes that education is primarily the families' task, which makes the conclusion uncertain.

• child's best interest in family policydecisive»barnens bästa skall beaktas i alla situationer« (party programme ↗)“children's best interest shall be considered in all situations”
• child's best interest»Att barnets bästa alltid ska beaktas« (2022 manifesto ↗)“That the child's best interest shall always be considered”
• parents' educational responsibility»Fostran och förmedling av värderingar är primärt en uppgift för familjerna.« (party programme ↗)“Education and transmission of values is primarily a task for families.”
• freedom of speech on the internet»Värna yttrandefriheten på nätet« (2022 manifesto ↗)“Protect freedom of speech on the internet”