2024-05-022023/24:CU11 · p.1CUCivil law & housing
Marketing via telephone
Telemarketing and the Do-Not-Call register
What's at stake: The question concerns how consumers are protected from unwanted sales calls and where the responsibility for avoiding contact should lie. It affects everyone with a phone, and especially those who find that the current Do-Not-Call register leaks or does not work fully.
Case texts and AI reasoning are AI-translated from the Swedish originals; the Swedish text is authoritative.
What the vote decides
The motion called for today's Do-Not-Call register (where consumers must actively register that they do NOT want to be called) to be replaced or supplemented by a reverse register where consumers instead sign up to say they DO want to be contacted for sales purposes, while the committee held that the current arrangement is sufficient.
Yes Yes — the committee proposal
The committee rejects the motion, pointing out that the Marketing Act already gives consumers the right to opt out of telephone marketing, including through registration in the Do-Not-Call register, and sees no reason for a parliamentary initiative.
No No — the reservations
Reservation 1 (V)
The reserving party (V) wants a reverse Do-Not-Call register introduced - a register where consumers can instead sign up to say they want to be contacted for sales or marketing purposes - since the current system has shortcomings that mean consumers are still reached by sales calls.
Summarised from the committee report. Party labels in the summary come from the report, not from the vote.
What do the votes mean here?
Yes The committee proposal: rejecting the motions (keeping things as they are).
No Backing the counter-proposal: reservation 1 by V.
Abstain The party marks a position of its own that is not one of the two final alternatives.
What each plan points to — and how the party voted
For each party: the vote its own election manifesto and party programme point to in this case, next to how the party actually voted. A plan can only point to Yes or No; a party can also abstain.
| Plan | Vote | Confidence | Evidence | ||
|---|---|---|---|---|---|
| V | No | No 0/18/0/6 | follows the plan | confidence: low | not addressed |
| S | No | Yes 93/0/0/13 | departs from the plan | confidence: low | not addressed |
| MP | No | Yes 13/0/0/5 | departs from the plan | confidence: medium | derived |
| C | Yes | Yes 20/0/0/4 | follows the plan | confidence: low | not addressed |
| L | No | Yes 11/0/0/5 | departs from the plan | confidence: low | derived |
| KD | No | Yes 13/0/0/6 | departs from the plan | confidence: low | not addressed |
| M | Yes | Yes 60/0/0/8 | follows the plan | confidence: low | not addressed |
| SD | Yes | Yes 62/0/0/10 | follows the plan | confidence: low | not addressed |
Committee proposal
The Riksdag rejects the motion 2023/24:437 by Nadja Awad et al. (V) demand 12.
Original (Swedish)
Riksdagen avslår motion 2023/24:437 av Nadja Awad m.fl. (V) yrkande 12.
Riksdag decision: The Riksdag directs an appeal, a so-called formal request (tillkännagivande), to the government to review whether special formal requirements should be introduced for powers of attorney concerning major financial obligations, for example large loans, and to return to the Riksdag on the matter. In most cases, there are no special formal requirements for a power of attorney, which is something that can be exploited in relation to vulnerable persons. With regard to major financial obligations, for example in the case of large loans, the Civil Affairs Committee considers that formal requirements for powers of attorney serve as a useful tool to strengthen preventive work against male violence against women, specifically economic abuse. Formal requirements for powers of attorney would also protect other vulnerable persons, for example someone who does not have the ability to manage their banking matters on their own. Formal requirements would also reduce the risk of forgeries. The formal request has been made in connection with the treatment of motions on various consumer rights issues from the general motion period 2023. The Riksdag rejected the remaining motion demands.
Counter-proposals
- The counter-proposal wants to introduce an inverted registry where consumers can register that they want to receive marketing calls. (V) — Reservation 1
Plan vs actual vote
Every party, in chamber order: what its own plan pointed to, how it voted, and the reasoning behind both. Highlighted rows are where the two differ — but a vote that follows the plan is a result too, so the reasoning is there for every party.
The plan does not address telephone sales or blacklists, but states that everyone has the right to a broad private sphere and that the large companies' intrusions into ever more arenas must be stopped.
Plan documents: party programme
Reasoning and quotes
The plan does not address telephone sales or blacklists, but states that everyone has the right to a broad private sphere and that the large companies' intrusions into ever more arenas must be stopped. A register where the person who wants to be contacted actively registers themselves shifts the burden of proof to companies and protects the private sphere. The conclusion is derived from that principle.
Original (Swedish)
Planen tar inte upp telefonförsäljning eller spärregister, men slår fast att alla har rätt till en bred privat sfär och att de stora företagens intrång på allt fler arenor måste brytas. Ett register där den som vill bli kontaktad aktivt anmäler sig flyttar bevisbördan till företagen och skyddar den privata sfären. Slutsatsen är härledd ur den principen.
- protection of the private sphereweak support»Alla människor har rätt till en bred privat sfär« (party programme ↗)“All people have the right to a broad private sphere”
- limit commercial intrusiondecisive»att de stora företagen och deras intressen tar sig in på allt fler arenor.« (party programme ↗)“that large companies and their interests enter ever more arenas.”
- break market power»Marknadsmakten har ett starkt grepp om Internet, tv och kultur.« (party programme ↗)“Market power has a strong grip on the Internet, TV and culture.”
flags: citat_svagt
The plan does not address telephone sales, but the party programme makes it society's absolute duty to protect personal integrity and warns about how commercial actors map individuals' habits.
Plan documents: party programme
Reasoning and quotes
The plan does not address telephone sales, but the party programme makes it society's absolute duty to protect personal integrity and warns about how commercial actors map individuals' habits. A register to which those who want to be contacted register themselves follows that principle better than a blocking register that places the burden on the individual. The derivation is principled, hence low confidence.
Original (Swedish)
Planen tar inte upp telefonförsäljning, men partiprogrammet gör det till samhällets absoluta skyldighet att skydda den personliga integriteten och varnar för hur kommersiella aktörer kartlägger enskildas vanor. Ett register dit den som vill bli kontaktad själv anmäler sig följer den principen bättre än ett spärregister som lägger bördan på den enskilde. Härledningen är principiell, därav låg säkerhet.
- protection for personal integritydecisive»Det är samhällets absoluta skyldighet att skydda friheten och den personliga integriteten« (party programme ↗)“It is society's absolute duty to protect freedom and personal integrity”
- commercial mapping»kommersiella och andra aktörer använder tekniken för att kartlägga den enskildes intressen« (party programme ↗)“commercial and other actors use technology to map the individual's interests”
- limit to commercialisation»längtan efter gemenskap och uppskattning görs till föremål för en hård kommersiell« (party programme ↗)“longing for community and appreciation is made the subject of harsh commercial”
The plan takes no explicit position on what the committee actually decided — often because the committee's reason was procedural. The stance is derived and fully cited, but it does not show the party broke a commitment.
The plan wants to limit the spread of advertising and give consumers strong protection so they can make free and informed choices.
Plan documents: party programme
Reasoning and quotes
The plan wants to limit the spread of advertising and give consumers strong protection so they can make free and informed choices. It also states that the right to privacy and personal integrity is threatened by commercial actors. A register where one actively registers to be contacted, instead of an opt-out register one must unsubscribe from, follows directly from that line.
Original (Swedish)
Planen vill begränsa reklamens utbredning och ge konsumenterna ett starkt skydd så att de kan göra fria och upplysta val. Den slår också fast att rätten till integritet och privatliv hotas av kommersiella aktörer. Ett register där man aktivt anmäler sig för att bli kontaktad, i stället för ett spärregister man måste avanmäla sig i, följer direkt av den linjen.
- limit the spread of advertisingdecisive»Vi vill begränsa reklamens utbredning, särskilt bland barn och unga.« (party programme ↗)“We want to limit the spread of advertising, especially among children and youth.”
- strong consumer protection»Vi vill ha ett starkt skydd för konsumenterna genom god konsumentvägledning, tydlig märkning av varor och tjänster och en relevant konsumentutbildning i skolan.« (party programme ↗)“We want strong protection for consumers through good consumer guidance, clear labeling of goods and services and relevant consumer education in schools.”
- privacy against commercial actors»I dag är den rätten hotad av både statliga och kommersiella aktörer.« (party programme ↗)“Today that right is threatened by both state and commercial actors.”
The plan takes no explicit position on what the committee actually decided — often because the committee's reason was procedural. The stance is derived and fully cited, but it does not show the party broke a commitment.
The plan does not address telephone sales, but its core economic policy commitment is to clear away regulatory red tape and guard a market economy free from planned economy directives.
Plan documents: 2022 manifesto · party programme
Reasoning and quotes
The plan does not address telephone sales, but its core economic policy commitment is to clear away regulatory red tape and guard a market economy free from planned economy directives. Reversing the order so that telephone marketing requires actively registered recipients would be a far-reaching intrusion on companies' sales. The plan's strong privacy protection points in the opposite direction, but it is not formulated as a requirement for a reversed register.
Original (Swedish)
Planen behandlar inte telefonförsäljning, men dess bärande näringspolitiska åtagande är att rensa i regelträsket och slå vakt om en marknadsekonomi fri från planekonomiska pekpinnar. Att vända på ordningen så att marknadsföring per telefon kräver aktivt föranmälda mottagare vore ett långtgående ingrepp i företagens försäljning. Planens starka integritetsskydd talar åt motsatt håll, men det är inte formulerat som ett krav på ett omvänt register.
- reduced regulatory confusiondecisive»Rensa upp i regelträsket för entreprenörer, stora som små.« (2022 manifesto ↗)“Clear away regulatory red tape for entrepreneurs, large and small.”
- protection for personal integrity»Respekten för den enskildes personliga integritet är en grundsten i varje demokrati.« (party programme ↗)“Respect for the individual's personal integrity is a cornerstone of every democracy.”
flags: citat_blockerat
The plan wants to strengthen the individual's influence over the contracts entered into in everyday life through improved consumer and contract legislation, which is precisely what a consent-based register for telephone sales entails.
Plan documents: party programme
Reasoning and quotes
The plan wants to strengthen the individual's influence over the contracts entered into in everyday life through improved consumer and contract legislation, which is precisely what a consent-based register for telephone sales entails. The commitments on strengthened integrity protection and on the individual's control of their personal data point in the same direction. The plan does not take a position on the register's construction, so the conclusion is derived.
Original (Swedish)
Planen vill stärka den enskildes inflytande över de avtal som ingås i vardagen genom förbättrad konsument- och avtalslagstiftning, vilket är precis vad ett samtyckesbaserat register för telefonförsäljning innebär. Åtagandena om stärkt integritetsskydd och om den enskildes kontroll över sina personuppgifter pekar åt samma håll. Planen tar dock inte ställning till spärregistrets konstruktion, så slutsatsen är härledd.
- strengthened consumer powerdecisive»Den enskildes inflytande över de avtal som ingås i vardagen behöver stärkas genom förbättrad konsument- och avtalslagstiftning.« (party programme ↗)“The individual's influence over the contracts entered into in everyday life needs to be strengthened through improved consumer and contract legislation.”
- strengthened integrity protection»Skyddet för den enskildes integritet ska stärkas.« (party programme ↗)“Protection of the individual's integrity shall be strengthened.”
- control over personal data»Den enskilde ska ha vidsträckta möjligheter att få insyn i hur de egna personuppgifterna hanteras av privata företag.« (party programme ↗)“The individual shall have broad opportunities to gain insight into how their own personal data is handled by private enterprises.”
The plan takes no explicit position on what the committee actually decided — often because the committee's reason was procedural. The stance is derived and fully cited, but it does not show the party broke a commitment.
The party programme establishes that aggressive marketing methods shall be countered and that market economy presupposes active and well-informed consumers with effective legal rules.
Plan documents: party programme
Reasoning and quotes
The party programme establishes that aggressive marketing methods shall be countered and that market economy presupposes active and well-informed consumers with effective legal rules. A register where anyone who wants to be contacted registers themselves gives the individual control over their protected sphere instead of placing the burden of proof on those who want to avoid calls. The plan does not specifically address telephone sales, so the conclusion is based on derivation.
Original (Swedish)
Partiprogrammet slår fast att aggressiva marknadsföringsmetoder ska motverkas och att marknadsekonomin förutsätter aktiva och välinformerade konsumenter med effektiva rättsliga spelregler. Ett register där den som vill bli kontaktad själv anmäler sig ger den enskilde kontroll över sin fredade sfär i stället för att lägga bevisbördan på den som vill slippa samtal. Planen behandlar inte telefonförsäljning särskilt, varför slutsatsen bygger på härledning.
- counter aggressive marketingdecisive»aggressiva marknadsföringsmetoder ska motverkas.« (party programme ↗)“aggressive marketing methods shall be countered.”
- effective ground rules for consumers»En fungerande marknadsekonomi kräver aktiva och välinformerade konsumenter samt effektiva rättsliga spelregler.« (party programme ↗)“A functioning market economy requires active and well-informed consumers and effective legal ground rules.”
- protection for protected sphere»Intrång i den fredade sfär som varje person bör vara garanterad innebär att den personliga integriteten kränks.« (party programme ↗)“Intrusion into the protected sphere that every person should be guaranteed entails that personal integrity is violated.”
- strong consumer interests»Fria och självständiga konsumentorganisationer ska uppmuntras.« (party programme ↗)“Free and independent consumer organizations shall be encouraged.”
The plan takes no explicit position on what the committee actually decided — often because the committee's reason was procedural. The stance is derived and fully cited, but it does not show the party broke a commitment.
The plan says nothing about telephone sales or exclusion registers.
Plan documents: 2022 manifesto · party programme
Reasoning and quotes
The plan says nothing about telephone sales or exclusion registers. The closest principle is that the regulatory burden on businesses should decrease sharply and that a large state weakens society. Reversing the order and requiring active consent in a new register would in practice ban the entire sales channel, which the plan's line does not support.
Original (Swedish)
Planen säger inget om telefonförsäljning eller spärregister. Närmast liggande princip är att regelbördan för företag ska minska kraftigt och att en stor stat försvagar samhället. Att vända på ordningen och kräva aktivt samtycke i ett nytt register skulle i praktiken förbjuda hela försäljningskanalen, vilket planens linje inte bär.
- reduced red tapedecisive»Ta bort en tredjedel av företagens administrationskostnader och en tredjedel av regelkrånglet« (2022 manifesto ↗)“Remove a third of companies' administrative costs and a third of red tape”
- bureaucracy hampers business»Men höga skatter, krångliga tillståndsprocesser och byråkrati sätter käppar i hjulet för innovation och tillväxt.« (2022 manifesto ↗)“But high taxes, complicated licensing processes, and bureaucracy hamper innovation and growth.”
- limited state»En stor stat leder till ett svagare samhälle.« (party programme ↗)“A large state leads to a weaker society.”
The plan does not address telephone sales or blocking registers.
Plan documents: 2022 manifesto
Reasoning and quotes
The plan does not address telephone sales or blocking registers. The closest principle is that unnecessary rules where the cost to businesses does not correspond to the benefit shall be removed and that regulatory burden shall be eased; an inverted register where the customer must actively register to be contacted would be a far-reaching intervention in an entire industry. The position is therefore taken with low confidence.
Original (Swedish)
Planen behandlar inte telefonförsäljning eller spärregister. Närmast liggande princip är att onödiga regler där kostnaden för företagen inte motsvarar nyttan ska tas bort och att regelbördan ska lättas; ett omvänt register där kunden aktivt måste anmäla sig för att få kontaktas vore ett mycket långtgående ingrepp i en hel bransch. Ställningstagandet görs därför med låg säkerhet.
- unnecessary rules removeddecisive»För att få fler och växande företag är det viktigt att ta bort onödiga regler där kostnaderna för företagen inte motsvarar nyttan för samhället.« (2022 manifesto ↗)“To get more and growing businesses, it is important to remove unnecessary rules where the costs to businesses do not correspond to the benefit to society.”
- regulatory simplification for businesses»Verka för regelförenkling och avlasta småföretagens administrativa börda« (2022 manifesto ↗)“Work for regulatory simplification and relieve small businesses' administrative burden”
- lower regulatory burden»Byråkrati, regelbörda, skatter och administrativa kostnader riskerar att ta fokus från kärnverksamheten och ta udden av en entreprenörs drivkraft.« (2022 manifesto ↗)“Bureaucracy, regulatory burden, taxes and administrative costs risk taking focus from core business and dulling an entrepreneur's drive.”
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Sources and documents
- The committee report on riksdagen.se (2023/24:CU11)
- Committee report full text (HB01CU11)
- Per-MP voting data (API)
- Case status (API)
Documents under consideration
- Motion 2023/24:1471 — Förbud mot snabblån, stöd till skuldsatta och åtgärder mot reafusk av Markus Wiechel och Alexander Christiansson (båda SD)
- Motion 2023/24:1501 — Retuscherade bilder av Eva Lindh och Åsa Eriksson (båda S)
- Motion 2023/24:1661 — Om överskuldsättning och kreditupplysning i Sverige av Mathias Tegnér och Alexandra Völker (båda S)
- Motion 2023/24:1752 — Samtycke för direktreklam av Michael Rubbestad (SD)
- Motion 2023/24:1912 — Utredning för en ny och uppdaterad konsumentpolitik utifrån en förändrad marknad av Magnus Manhammar (S)
- Motion 2023/24:2440 — Räntetak för effektiv ränta gentemot låntagare av Patrik Jönsson (SD)
- Motion 2023/24:2453 — Ledarskap för klimat och grön omställning av Rickard Nordin m.fl. (C)
- Motion 2023/24:2458 — En folkrörelse för klimatet av Muharrem Demirok m.fl. (C)
- Motion 2023/24:2463 — Konsumentpolitik av Alireza Akhondi m.fl. (C)
- Motion 2023/24:2499 — Jämställdhet på riktigt av Helena Vilhelmsson m.fl. (C)
- Motion 2023/24:2618 — Förbud mot erbjudanden och kampanjer på sockerrika livsmedel av Yasmine Eriksson (SD)
- Motion 2023/24:2636 — Familjerätt av Jennie Nilsson m.fl. (S)
- Motion 2023/24:2638 — Konsumentpolitik av Jennie Nilsson m.fl. (S)
- Motion 2023/24:2642 — Romansbedrägerier av Alexander Christiansson (SD)
- Motion 2023/24:348 — Framtidens e-sport av Michael Rubbestad m.fl. (SD)
- Motion 2023/24:374 — Djurskydd av Beatrice Timgren m.fl. (SD)
- Motion 2023/24:407 — Barnvänlig familjerätt av Mikael Eskilandersson m.fl. (SD)
- Motion 2023/24:411 — Krafttag mot överskuldsättning av Mikael Eskilandersson m.fl. (SD)
- Motion 2023/24:413 — Sverigevänlig konsumentpolitik av Mikael Eskilandersson m.fl. (SD)
- Motion 2023/24:419 — Brott mot företagare av Tobias Andersson m.fl. (SD)
Source: The Swedish Parliament