2022-11-232022/23:KrU2 · p.13KrUCulture
Moderation in gambling marketing
Requirement for special moderation in gambling marketing
What's at stake: A stricter requirement would limit where and how gambling advertising can appear - for example outdoors and on TV - aimed at protecting children, young people and people with gambling problems from having gambling for money normalised.
Case texts and AI reasoning are AI-translated from the Swedish originals; the Swedish text is authoritative.
What the vote decides
The question is whether the government should bring forward a proposal for a requirement of special moderation in gambling marketing, matching the stricter standard that applies to alcohol advertising, or whether the current moderation requirement should remain unchanged.
Yes Yes — the committee proposal
The committee rejects the call for a requirement of special moderation in gambling advertising and maintains that the precise meaning of the existing moderation requirement should continue to develop through case-law practice rather than through a new, stricter set of rules.
No No — the reservations
Reservation 12 (V)
The reservation (V) calls for the government to bring forward a proposal for a requirement of special moderation in gambling marketing, similar to what applies to alcohol advertising. The reasoning is that gambling advertising - not least from online casinos - has increased sharply while gambling problems linked to that form of gambling have grown, that children today encounter gambling ads on the street, at bus stops and during televised sport, and that this normalises gambling for money and lowers the threshold for young people to start gambling.
Summarised from the committee report. Party labels in the summary come from the report, not from the vote.
What do the votes mean here?
Yes The committee proposal: rejecting the motions (keeping things as they are).
No Backing the counter-proposal: reservation 12 by V.
Abstain The party marks a position of its own that is not one of the two final alternatives.
The decision would have held
Explicit commitments that contradicted the vote: MPMiljöpartiet
Ja 279–20Ja 264–35
Counterfactual: the parties above are moved to the position their own documents explicitly point at, carrying their whole contingent present. Every other party keeps its real figures, including dissenters and absentees.
How the AI parties would have voted
For each party: what its own plan – election manifesto and party programme – argues for in this case, next to how the party actually voted. The AI can only answer Yes or No; a party can also abstain.
| AI | Vote | Confidence | Evidence | ||
|---|---|---|---|---|---|
| V | No | No 0/20/0/4 | match | confidence: medium | not addressed |
| S | No | Yes 93/0/0/14 | differs | confidence: medium | not addressed |
| MP | No | Yes 15/0/0/3 | differsagainst own programme | confidence: high | explicit |
| C | No | Yes 20/0/0/4 | differs | confidence: low | not addressed |
| L | No | Yes 13/0/0/3 | differs | confidence: medium | not addressed |
| KD | No | Yes 16/0/0/3 | differs | confidence: medium | not addressed |
| M | Yes | Yes 59/0/0/9 | match | confidence: low | not addressed |
| SD | No | Yes 63/0/0/10 | differs | confidence: low | not addressed |
Committee proposal
Parliament rejects motion 2021/22:4755 by Vasiliki Tsouplaki et al. (V) demand 2.
Original (Swedish)
Riksdagen avslår motion 2021/22:4755 av Vasiliki Tsouplaki m.fl. (V) yrkande 2.
Riksdag decision: Parliament said no to parts of the previous government's proposal on strengthened gambling regulation. The measures that parliament said no to concern changes to rules on moderation in gambling marketing termination of the agreement between Sweden and Finland on slot machines on ferries in regular line traffic. Parliament said yes to the other law changes in the proposal. These law changes will enter into force 1 January 2023 and 1 July 2023.
Counter-proposals
- The counter-proposal wants the Gambling Inspectorate to develop a model for risk classification of different forms of gambling. (V) — Reservation 12
Plan vs actual vote
Every party, in chamber order: what its own plan pointed to, how it voted, and the reasoning behind both. Highlighted rows are where the two differ — but a vote that follows the plan is a result too, so the reasoning is there for every party.
The plan establishes that the child's best interests should come first and wants to break market power's grip on television and the internet and set boundaries for commercialized relationships.
Plan documents: party programme · 2022 manifesto
Reasoning and quotes
The plan establishes that the child's best interests should come first and wants to break market power's grip on television and the internet and set boundaries for commercialized relationships. It also emphasizes that addiction hits the most vulnerable hardest. A requirement for particular restraint in gambling advertising follows from these commitments, even though gambling advertising is not mentioned.
Original (Swedish)
Planen slår fast att barnens bästa ska komma i första rummet och vill bryta marknadsmaktens grepp om tv och internet samt sätta gränser för kommersialiserade relationer. Den framhåller också att beroende drabbar de mest utsatta hårdast. Ett krav på särskild måttfullhet för spelreklam följer av dessa åtaganden, även om spelreklam inte nämns.
- the child's best interests firstdecisive»Vänsterpartiets politik ska utformas så att barnens bästa kommer i första rummet.« (party programme ↗)“The Left Party's politics shall be designed so that the child's best interests come first.”
- break market power»Marknadsmakten har ett starkt grepp om Internet, tv och kultur.« (party programme ↗)“Market power has a strong grip on the Internet, television, and culture.”
- the vulnerable are hardest hit»Droganvändningen är jämt fördelad över alla samhällsklasser men det är de mest utsatta i samhället som drabbas hårdast.« (2022 manifesto ↗)“Drug use is evenly distributed across all social classes but it is the most vulnerable in society who are hit hardest.”
- boundaries for commercialism»Välfärden ska kunna vara en fristad från kommersialiserade relationer.« (party programme ↗)“Welfare should be able to be a refuge from commercialized relationships.”
The plan states that children's best interests must be considered in all decisions and that children have the right to a safe childhood free from drugs.
Plan documents: party programme
Reasoning and quotes
The plan states that children's best interests must be considered in all decisions and that children have the right to a safe childhood free from drugs. That children encounter gambling advertising in public places and sports broadcasts is exactly such commercial exploitation that the plan wants to counter. A requirement for particular restraint with gambling advertising thus follows from the plan's principles.
Original (Swedish)
Planen slår fast att barnens bästa ska beaktas vid alla beslut och att barn har rätt till en trygg uppväxt fri från droger. Att barn möter spelreklam på allmän plats och i sportsändningar är just en sådan kommersiell exploatering som planen vill motverka. Ett krav på särskild måttfullhet för spelreklam följer därmed av planens principer.
- child's best interests in all decisionsdecisive»Alla barn ska ha rätt till en trygg uppväxt i enlighet med FN:s barnkonvention. Barnens bästa ska beaktas vid alla beslut.« (party programme ↗)“All children have the right to a safe childhood in accordance with the UN Convention on the Rights of the Child. The child's best interests must be considered in all decisions.”
- safe childhood free from drugs»Alla barn och ungdomar ska ha rätt till likvärdiga villkor och till en trygg uppväxt fri från droger och våld.« (party programme ↗)“All children and young people have the right to equivalent conditions and to a safe childhood free from drugs and violence.”
- against commercial exploitation»Människors naturliga längtan efter gemenskap och uppskattning görs till föremål för en hård kommersiell exploatering.« (party programme ↗)“People's natural long for community and appreciation is made the object of hard commercial exploitation.”
- democracy before market»Demokratin har därför företräde före marknaden.« (party programme ↗)“Democracy therefore takes precedence over the market.”
The plan takes no explicit position on what the committee actually decided — often because the committee's reason was procedural. The stance is derived and fully cited, but it does not show the party broke a commitment.
The party programme wants to ban advertising for gambling in the same way as for alcohol and limit the spread of advertising, particularly among children and young people.
Plan documents: party programme
Reasoning and quotes
The party programme wants to ban advertising for gambling in the same way as for alcohol and limit the spread of advertising, particularly among children and young people. A requirement for particular restraint in gambling advertising, motivated by children encountering gambling advertising in public places and in televised sport, is directly in line with this commitment. The plan therefore supports the counter-proposal.
Original (Swedish)
Partiprogrammet vill förbjuda reklam för spel på samma sätt som för alkohol och begränsa reklamens utbredning särskilt bland barn och unga. Ett krav på särskild måttfullhet för spelreklam, motiverat av att barn möter spelreklam på allmän plats och i tv-sänd sport, ligger direkt i linje med detta åtagande. Planen stöder därför motförslaget.
- gambling advertising like alcohol advertisingdecisive»liksom reklam för spel och alkohol.« (party programme ↗)“like advertising for gambling and alcohol.”
- protect children from advertising»Vi vill begränsa reklamens utbredning, särskilt bland barn och unga.« (party programme ↗)“We want to limit the spread of advertising, particularly among children and young people.”
- advertising-free environments for children»Skolan ska vara en reklamfri plats.« (party programme ↗)“School shall be an advertising-free place.”
The stance rests on the quoted commitment in the party's own documents; the actual vote deviated. Click the quote to verify it in the document.
The plan says nothing about gambling advertising.
Plan documents: party programme
Reasoning and quotes
The plan says nothing about gambling advertising. Closest principles are that public health perspective should permeate the whole society and that children's rights and perspective carry greatest weight in society's considerations. Since the counter-proposal grounds the demand on particular restraint in that children encounter gambling advertising and that gambling is normalized for young people, the plan's principles support the demand.
Original (Swedish)
Planen säger inget om spelreklam. Närmast liggande principer är att folkhälsoperspektivet ska genomsyra hela samhället och att barns rättigheter och perspektiv väger tyngst i samhällets avvägningar. Eftersom motförslaget grundar kravet på särskild måttfullhet i att barn möter spelreklam och att spel normaliseras för unga, ligger planens principer bakom kravet.
- preventive public health workdecisive»En förutsättning för en hållbar välfärd är ett förebyggande förhållningssätt. Folkhälsoperspektivet måste genomsyra hela samhället för att ge resultat.« (party programme ↗)“A prerequisite for sustainable welfare is a preventive approach. Public health perspective must permeate the whole society to produce results.”
- children's rights first»Samhällets aktörer ska inta individens perspektiv. Av största betydelse är då barnens rättigheter och perspektiv.« (party programme ↗)“Society's actors shall take the individual's perspective. Of greatest importance is then the rights and perspective of children.”
- children's protection»Särskilt viktigt är att värna varje barns rätt att bli respekterad och att bli sedd för den man är.« (party programme ↗)“Particularly important is to protect every child's right to be respected and to be seen for who they are.”
The plan takes no explicit position on what the committee actually decided — often because the committee's reason was procedural. The stance is derived and fully cited, but it does not show the party broke a commitment.
The counter-proposal wants to introduce a requirement for special moderation in gaming advertising following the model of alcohol advertising.
Plan documents: party programme
Reasoning and quotes
The counter-proposal wants to introduce a requirement for special moderation in gaming advertising following the model of alcohol advertising. The plan has precisely that line on neighbouring areas: a restrictive alcohol policy where young people postpone their debut, and a ban on tobacco advertising as a tool to hold back new recruitment. That dependence is described as a loss of freedom strengthens the conclusion that the plan supports the demand.
Original (Swedish)
Motförslaget vill införa ett krav på särskild måttfullhet för spelreklam efter alkoholreklamens modell. Planen har just den linjen på näraliggande områden: en restriktiv alkoholpolitik där unga ska skjuta upp sin debut, och ett förbud mot tobaksreklam som verktyg för att hålla tillbaka nyrekrytering. Att beroende beskrivs som en förlust av frihet stärker slutsatsen att planen stöder kravet.
- restrictive alcohol policydecisive»Sverige ska ha en restriktiv alkoholpolitik.« (party programme ↗)“Sweden shall have a restrictive alcohol policy.”
- protect young people from early debut»ungdomar skjuter upp sin alkoholdebut, att högkonsumenter i riskzonen nås av insatser« (party programme ↗)“young people postpone their alcohol debut, that high consumers in the risk zone are reached by interventions”
- advertising bans as public health tool»punktskatter och förbud mot tobaksreklam.« (party programme ↗)“excise taxes and ban on tobacco advertising.”
- dependence restricts freedom»Den som blir beroende av droger i någon form förlorar sin frihet.« (party programme ↗)“Those who become dependent on drugs in any form lose their freedom.”
The plan takes no explicit position on what the committee actually decided — often because the committee's reason was procedural. The stance is derived and fully cited, but it does not show the party broke a commitment.
The counter-proposal wants to introduce a requirement for special moderation of gambling advertising, similar to alcohol advertising, pointing to the fact that children encounter the advertising and that gambling is normalized.
Plan documents: party programme · 2022 manifesto
Reasoning and quotes
The counter-proposal wants to introduce a requirement for special moderation of gambling advertising, similar to alcohol advertising, pointing to the fact that children encounter the advertising and that gambling is normalized. The plan lifts moderation as a value that shall be promoted and builds alcohol policy on restrictive legislation and prioritized preventive efforts for children and young people. The same logic supports a sharpened requirement on gambling advertising, which the plan however does not regulate explicitly.
Original (Swedish)
Motförslaget vill införa ett krav på särskild måttfullhet för spelreklam, likt alkoholreklamens, med hänvisning till att barn möter reklamen och att spel normaliseras. Planen lyfter måttfullhet som ett värde som ska främjas och bygger alkoholpolitiken på restriktiv lagstiftning och prioriterade förebyggande insatser för barn och unga. Samma logik bär ett skärpt krav på spelreklam, som planen dock inte reglerar uttryckligen.
- restrictive line against harmful goodsdecisive»aktiv prispolitik, försäljningsmonopol och en restriktiv lagstiftning« (party programme ↗)“active price policy, sales monopoly and restrictive legislation”
- children and young people prioritized»I det förebyggande arbetet ska insatser för barn och« (party programme ↗)“In preventive work, efforts for children and”
- moderation as a social value»medmänsklighet ansvarstagande, förvaltarskap, hederlighet, måttfullhet och jämställdhet« (2022 manifesto ↗)“compassion responsibility for stewardship, honesty, moderation and equality”
- counter aggressive marketing»aggressiva marknadsföringsmetoder ska motverkas.« (party programme ↗)“aggressive marketing methods shall be countered.”
The plan takes no explicit position on what the committee actually decided — often because the committee's reason was procedural. The stance is derived and fully cited, but it does not show the party broke a commitment.
The plan says nothing about gambling advertising or an alcohol-like requirement for particular restraint.
Plan documents: 2022 manifesto
Reasoning and quotes
The plan says nothing about gambling advertising or an alcohol-like requirement for particular restraint. The closest commitments are about eliminating red tape and that bureaucracy and complicated processes hinder enterprise. Based on these principles the demand for new specific regulation is rejected, but the assessment is uncertain since the plan does not address the substantive issue.
Original (Swedish)
Planen säger inget om spelreklam eller om ett alkoholliknande krav på särskild måttfullhet. De närmast liggande åtagandena handlar om att ta bort regelkrångel och om att byråkrati och krångliga processer hämmar företagande. Utifrån dessa principer avvisas kravet på ett nytt särskilt regelverk, men bedömningen är osäker eftersom planen inte behandlar sakfrågan.
- minskad regelbördadecisive»Ta bort en tredjedel av företagens administrationskostnader och en tredjedel av regelkrånglet« (2022 manifesto ↗)“Eliminate a third of businesses' administrative costs and a third of red tape”
- byråkrati hämmar företag»Men höga skatter, krångliga tillståndsprocesser och byråkrati sätter käppar i hjulet för innovation och tillväxt.« (2022 manifesto ↗)“But high taxes, complicated permit processes and bureaucracy hinder innovation and growth.”
- dynamiskt näringsliv»Sveriges välstånd bygger på ett dynamiskt och livskraftigt näringsliv.« (2022 manifesto ↗)“Sweden's prosperity is built on a dynamic and vigorous business life.”
flags: planen_saknar_spelpolitik
The counter-proposal wants to introduce a requirement for special moderation in gambling advertising, given that children encounter the advertising in public places and in televised sports and that gambling is normalized.
Plan documents: 2022 manifesto
Reasoning and quotes
The counter-proposal wants to introduce a requirement for special moderation in gambling advertising, given that children encounter the advertising in public places and in televised sports and that gambling is normalized. The plan has nothing explicit about gambling advertising, but it requires action for young people's mental health and states that the best interests of the child shall always be considered, which is the closest principle. The conclusion is therefore derived with low support.
Original (Swedish)
Motförslaget vill införa ett krav på särskild måttfullhet för spelreklam med hänvisning till att barn möter reklamen på allmän plats och i tv-sänd sport och att spel om pengar normaliseras. Planen har inget uttalat om spelreklam, men den kräver krafttag för ungas psykiska hälsa och slår fast att barnets bästa alltid ska beaktas, vilket är den närmast liggande principen. Slutsatsen är därför härledd med lågt stöd.
- ungas psykiska hälsadecisive»Stärka insatserna för att förbättra ungas psykiska hälsa« (2022 manifesto ↗)“Strengthen efforts to improve young people's mental health”
- barnets bästa»Att barnets bästa alltid ska beaktas« (2022 manifesto ↗)“That the best interests of the child shall always be considered”
- trygg uppväxtmiljö»Unga människor ska kunna må bra och vara trygga både i skolan och ute i samhället.« (2022 manifesto ↗)“Young people should be able to feel well and be safe both at school and in society.”
The plan takes no explicit position on what the committee actually decided — often because the committee's reason was procedural. The stance is derived and fully cited, but it does not show the party broke a commitment.
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Sources and documents
- The committee report on riksdagen.se (2022/23:KrU2)
- Committee report full text (HA01KrU2)
- Per-MP voting data (API)
- Case status (API)
Documents under consideration
- Motion 2021/22:4755 — med anledning av prop. 2021/22:242 En förstärkt spelreglering av Vasiliki Tsouplaki m.fl. (V)
- Motion 2021/22:4758 — med anledning av prop. 2021/22:242 En förstärkt spelreglering av Catarina Deremar m.fl. (C)
- Motion 2021/22:4759 — med anledning av prop. 2021/22:242 En förstärkt spelreglering av Kristina Axén Olin m.fl. (M)
- Motion 2021/22:4760 — med anledning av prop. 2021/22:242 En förstärkt spelreglering av Roland Utbult m.fl. (KD)
- Motion 2021/22:4761 — med anledning av prop. 2021/22:242 En förstärkt spelreglering av Jonas Andersson i Linghem m.fl. (SD)
- Motion 2022/23:12 — med anledning av prop. 2021/22:242 En förstärkt spelreglering av Jonas Andersson m.fl. (SD)
- Proposition 2021/22:242 — En förstärkt spelreglering
Source: The Swedish Parliament